Recruiting*
The SMACNA/SMART Best Practices Market Expansion Task Force has launched a recruitment initiative that uses an evidence-based approach to attract new recruits to the sheet metal trade, leveraging research collected by surveying apprentices in their first, second, third, and final years of training.
Online Ordering System
The Partners in Progress Online Ordering System allows you to customize materials for your area and order recruiting and brand ambassador resources.
Brand Ambassador Program
Studies involving online consumer habits have found that 90% of people searching for programs and products online trust peer recommendations, and user-generated content is deemed 50% more trustworthy than traditional media. Consumers are 71% more likely to make a purchase based on social media referrals, and 81% of American consumers trust advice and information from blogs. Most importantly, 9 out of 10 people trust recommendations from within their networks.
Apprentices, journeypersons, and other members of the industry who love the trade and actively spread the word about the advantages of SMACNA and SMART careers to friends and family in social media can earn the title of “Brand Ambassador”.
Industrial Athlete Official Facebook Page
Industrial Athlete Official Instagram Page
Ambassadors demonstrate members’ skill, pride, and craftspersonship and the high standards consistent in the unionized sheet metal industry. “We represent contractors and
members that are a cut above the rest, and we should not be shy about making it known,” says Paul Pimentel, SMART’s manager of research and communications.
- Read about the program in Partners in Progress’ August 2019 issue, page 4.
Those interested in being brand ambassadors should tag posts with the hashtag of our recruiting campaign. Exemplary brand ambassadors will receive $100 Amazon gift cards.
| Campaign | Hashtag |
| The Industrial Athlete: My Job is My Gym | #MJMG |
Organizations and members can purchase t-shirts emblazoned with the marketing campaign message to assist brand ambassadors with getting their message out more effectively.
Webinars
We held a series of webinars to promote the resources available to the local areas for recruiting. The information and resources covered in these webinars include banners and banner ads you can use on your local website and social media pages, with How-To’s, and Best Practices for tools such as Facebook custom audiences. In addition, we provide information about additional available resources that coming and a brief review of what is currently available to support your local efforts, with some examples of how they are being used in the field.
| November 2023 | Webinar | ||
| August 2023 | Webinar | Passcode: bxD3A* | Presentation |
| May 2023 | Webinar | Presentation | |
| February 2023 | Webinar | Presentation | |
| September 2020 | Webinar | Presentation | |
| June 2020 | Webinar | Presentation | |
| November 2019 | Webinar | Presentation | |
| October 2019 | Webinar | Presentation |
Questions?
| Lisa Bordeaux, A Mod Up LLC | 503-422-6764 | bordeaux11@gmail.com |
| Paul Pimentel, SMART | 202-783-5880 | ppimentel@smart-union.org |
| Maggie Powers, SMACNA | 703-803-2981 | mpowers@smacna.org |